AI Insights · Timothy · April 2023
Top 5 Virtual Fitness Programs in Europe Q1 2023
Explore the performance of the top 5 virtual fitness programs on a unified platform in Europe during Q1 2023, including trends in downloads, revenue, and active users.
In Q1 2023, the top 5 virtual fitness programs in Europe exhibited varied performance in terms of downloads, revenue, and active users on a unified platform. Here’s a breakdown of their performance based on Sensor Tower data.
Mi Fitness (Xiaomi Wear) saw a significant fluctuation in weekly downloads, starting at approximately 404K and dipping to around 161K by late February, before recovering to nearly 200K by the end of March. The app maintained a strong weekly active user base, starting at around 2.2M and peaking at approximately 2.3M towards the end of the quarter.
Step Counter - Pedometer from Leap Fitness Group experienced a consistent increase in weekly revenue, reaching about $3.5K by the end of March. Weekly downloads surged from 110K to over 222K, and active users grew steadily from 3.3M to 3.7M throughout the quarter.
Home Workout - No Equipment also from Leap Fitness Group, achieved notable weekly revenue growth, peaking at around $42K in mid-January. Downloads fluctuated, starting at 135K, peaking at 190K, and ending at around 135K. Active users saw a gradual increase, starting at 1.3M and reaching approximately 1.5M by the end of March.
fitpro maintained a steady download rate, starting at 230K and fluctuating around the 140K mark towards the end of the quarter. The app’s active user base showed a slight decline from 1.4M to around 1.1M by the end of March.
The second Step Counter - Pedometer app saw modest revenue increases, peaking at $184 in late February. Weekly downloads peaked at 170K in mid-February, while active users exhibited a steady climb from 165K to over 411K by the end of March.
For more detailed insights and analysis, visit Sensor Tower.
